More and more people are taking full advantage of everything the Internet has to offer when it comes to researching the businesses, products, and services they are thinking about buying today.
Unfortunately, because of how competitive the business environment is today – the most competitive business environment that’s ever existed – the companies and organizations you are up against may be willing to resort to some pretty ugly and underhanded tactics to drive customers away from your business and towards their own.
This is why online reputation management is so essential today. You need to really make sure that you understand what your online reputation is right now, whether or not it is under attack, and what you can do to fight back against an attack on your reputation effectively.
Here are some tips and tricks to help you out!
There’s no way to opt out of having to tackle this issue
Unfortunately, there are still a lot of small businesses out there that try and bury their heads in the sand when it comes to online reputation management. They are under the impression that if they ignore the issue it won’t become an overwhelming problem and that even if it becomes a larger issue than it is right now it’ll never be a make or break kind of catastrophe.
Nothing could be further from the truth.
If your competition decides to besmirch your good name and attack your business online with bad reviews that aren’t truthful, you had better believe that these reviews are going to have a huge impact on your business and potential customers – regardless of whether or not you are paying attention.
You have to take a proactive approach to this kind of issue or you’re going to be buried up to your eyeballs in ugly reviews with no way out.
Find out what your reputation is right now
The first step in online reputation management is understanding where your reputation is right now.
For most small businesses, the reputation isn’t going to be that bad – especially if you operate in a relatively small market or community. All the same, you’ll want to start building up your defences by flooding the search engines and social media with positive stories about your business so that you can prevent these issues from happening before they arise.
If you are already under attack, you’ll want to dive right in with the rest of the tips and tricks we offer.
Take to social media
It isn’t ever going to be possible to scrub the Internet of these negative reviews unless the content creators themselves decide to take them down. But that doesn’t mean you’re powerless to fight back.
Instead, fire up social media and started engaging with people that have negative things to say about your business in as calm, cool, and collected a way as possible. Show people – not just those attacking you, but anyone paying attention – that you are obviously being incorrectly maligned and aren’t anywhere near the boogie man that your unscrupulous competitors would have them believe you are.
Flood search engines with positive content
As mentioned above, you won’t ever be able to get rid of bad content about your business or your brand on your own, and the major search engines aren’t going to help you either.
But if you create a flood of great content about your business, showcasing positive reviews and testimonials, and push search engine optimization to this content you will be able to claim the top spots for keywords relevant to your name and your reputation while sliding all of the bad content to the back of the Internet.
This is probably the best and most effective way to fight back against someone that is attacking your reputation on the web today.
About the Author
Morris Edwards is a content writer at companyregistrationinsingapore.com.sg, he writes different topics like Tips on how to grow and scale your business and The Most Innovative Economy In Asia and all topics related to Business, Economy and Company Registration in Singapore.