Traditionally, some French brands have established themselves in the United States by choosing to keep their name. Le Pain Quotidien (restaurant/brunch), L’Occitane (cosmetics), Palais des Thés, Diptyque (candles & home…
French language in the naming of brands in New York
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Digital in marketing for brands
E-commerce sales in the United States are 10 times greater than in France. So how can you continue to generate traffic to stores? Touch screen shopping As we have seen,…
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A new consumption model: tayloring and up-to-you
One of the major current consumer trends is personalization or “up-to-you”. Brands have understood this well: Levi’s, Converse and even M&M’s or Coca-Cola have made it their spearhead.
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The best-selling stocks for brands: explained
The values used – In the speeches of the brands, we find certain constants. Details on 3 of them. Highlighting organic or “organic*” 3⁄4 of Americans**, mainly in big cities,…
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Modes & trends of the Luxe Pack show: explanations by Jappuru
After all, most luxury products such as perfume are attached to a haute-couture house. And using the same codes to capitalize on the brand’s history and image seems obvious. We…
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The unique Made in USA service: banking, mobile, and distribution
As more and more companies have realized, service marketing requires a special approach. Because of its intangibility, its perishability, the involvement of the consumer in the production of said service…
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